Social Media Strategy
Strategic Social Media Management
for businesses & brands —
turning visibility into real enquiries.
↓ See how it works
Does this sound familiar?
Does this sound familiar?
That's where I come in.
Together, we'll create a social media system that supports your business, strengthens your positioning, and attracts the right audience—consistently.
What you get
More than just beautiful content.
Process
How we build your content system.
Great content starts long before the first post goes live. It starts with understanding your business, your goals, and the people you want to reach. Every step has a clear purpose—and so does every piece of content we create.
We start with a short questionnaire covering your business, your goals, and your ideal clients. Then we'll meet for a discovery call to discuss your vision, clarify your objectives, and map out a clear direction. No guesswork. Just a strategy built around your business.
Next, I take a close look at your market and competitors. What's already working? Which content formats attract attention? Where are the missed opportunities? This research helps us position your brand in a way that stands out instead of blending in.
Based on everything we've uncovered, I develop your content strategy. You'll receive a structured content plan with clear content pillars, post ideas, scripts, and messaging designed to support your business goals—not just your posting schedule. The result is a roadmap you can build on for the next 90 days and beyond.
You provide the raw footage—or, if I'm on location, I coordinate a professional content shoot with my videographer. From there, I take care of the editing, optimisation, scheduling, and publishing, ensuring everything stays consistent and aligned with your strategy. You stay focused on running your business while your online presence keeps working for you.
Services
Tailored support for every stage of your business.
Whether you're building your online presence from the ground up or looking to turn social media into a reliable marketing channel, every service is tailored to your business and your goals.
Social Media Foundation
Perfect for businesses that want to build a professional online presence without having to manage it themselves.
- One-time onboarding & profile review
- Monthly content planning
- Management of 1–2 social media platforms
- Instagram & Facebook (Meta) or TikTok — additional platforms as add-on
- Caption writing & keyword optimisation
- Scheduling & publishing
- Monthly strategy call
- Ongoing support
Strategic Growth
Designed for businesses that want to use social media as a strategic tool for visibility, lead generation, and long-term growth.
- Onboarding incl. target audience & competitor research (one-time)
- Monthly content calendar
- 1–2 platforms focused on reach & conversion
Meta (Instagram & Facebook) or TikTok — additional platforms as add-on - Caption writing & keyword optimisation
- Scheduling & publishing
- Full strategy & positioning
- Social media SEO & keyword research
- Reels, carousel, feed & story concepts
- Performance tracking & monthly reporting
- Two strategy sessions per month
- Ongoing support
Brand Analysis
Not quite ready for ongoing management? This one-time strategy session gives you complete clarity on where your brand stands, what's holding it back, and what your next steps should be. Ideal if you'd like a professional roadmap before investing in long-term support.
- Complete review of your current online presence
- Competitor & market analysis
- Target audience definition
- Brand positioning
- 90-minute 1:1 strategy session
- Personalised 90-day content roadmap
- Two weeks of follow-up support
About
More than social media management.
A strong online presence is about more than posting consistently or following the latest trends. It's about creating a clear message, building trust, and making it easy for the right people to choose your business. That's exactly what I help my clients do.
strategist & manager for digital presence.
I'm Vanessa—a digital strategist and social media manager based in Dubai, working with businesses and personal brands across the DACH region and beyond. I believe social media should support your business, not become another task on your to-do list. That's why I don't just create content—I build systems. Every strategy, every post, and every decision is aligned with your goals, so your online presence works with your business, not against it.
Before specialising in digital strategy, I worked in structured, performance-driven environments where clarity, structure and results were the focus. This mindset defines my work today.
- Strategy before content
- Clear positioning over random posting
- Consistency over short-term trends
- Business goals before vanity metrics
German by birth, Italian at heart, and proudly calling Dubai home. When I'm not planning content or developing strategies, you'll probably find me travelling, out for a run, or looking for the perfect espresso.
- Social Media Certified Professional
- Funnel Builder
- Adobe Premiere Pro
- AI in Online Marketing
A look at my work.
FAQ
Frequently Asked Questions
Contact
Less posting. More purpose.
Better results.
Let's build a system together that makes your brand professionally visible and grows sustainably.